SEO... What is Search Engine Optimization?

To break it down to it's most basic definition "SEO" means finding ways to increase your site's appearance in web users search results. This generally means more traffic to your site and traffic is the currency of the internet.

Search Engine Optimization

Is Search Engine Optimization part of your growth strategy?

It requires a little effort, and some re-thinking of how you approach content on your site. Remember...content is King.

Your website's content needs to be fresh and updated regularly in order to help increase traffic.

Check out our basic tips for search engine optimization below:

  • Use relevant Keywords and don't stuff your META tags with unecessary keywords.
  • Link back to other pages in your website.
  • Create a Sitemap
  • Create Search-friendly URLs
  • Avoid Flash. Even the Adobe (creators of Flash) website uses Flash sparingly.
  • Image descriptions
  • Relevant ALT Tags
  • Link to other websites and request they link back to you.
  • Update Content regularly and keep it unique. Don't republish information which can be found elsewhere on the internet.